CM director. Born in Osaka, 1958. After graduating from the Faculty of Sociology at Kansai University in 1982, he joined Dentsu Motion Pictures Inc., which is now Dentsu Creative X Inc. In 1990, he went freelance, and established his own office in 1994.
Due to his unique images, he achieved great success in the CM world. He has made many memorable CMs for the likes of Suntory, Mandom, Toyota, Shiseido, and Daiichi Sankyo Healthcare, whose Regain energy drink catchphrase “Can you fight for 24 hours?” was discussed as a Japanese theory. It has been said that his original expression which always stimulates viewers has changed the direction of CF images.
Apart from CMs, he also directed music videos for Masaharu Fukuyama, Southern All Stars, SMAP, and Yosui Inoue, among others. Using a precise processing of images, he creates scenes reflecting “right brain” thinking. He has won many awards.
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http://www.kansai-u.ac.jp/English/about_ku/bta2/index.html
